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In
order to market your business effectively on the
Net, you will need to know these facts: You Must
Know:
-
ALL the keyword strings (phrases) you might
convert to sales (usually there are hundreds
of them). You can't afford to miss any.
-
The REAL cost to compete on the Internet based
on the keyword strings. Costs that will turn
into PROFITS!
-
Which search engines are effective.
-
How much to pay. This doesn't mean paying the
most.
-
What your competitors are paying.
-
Which engines use spidering, and how to attract
those spiders to the keywords you need.
-
Be aware every time the engines change how they
do business. (They have been known to change
as often as twice a year).
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When a particular search engine is down (Some
have been down as long as 6 months at a time.)
-
When a search engine is accepting submissions,
and when they are not.
-
How a search engine takes submissions.
-
The kind of content a search engine feels is
relevant, and what it feels is not.
-
What technology on your site would hurt your
search engine rankings and what will help.
-
Understanding marketing through the search engines
is a FULL-TIME job with lots of homework.
Why
you should invest in Egriculture's Guaranteed
search engine placement:
Traffic: this can determine how much business
you receive through the Internet. A revenue/profit
stream that is, most likely, grossly undervalued
by your business. We can regulate traffic to your
website according to your budget and requirements.
Reach:
your search results reach 75% of all Internet
users, using major search engines. With our guaranteed
placement, we guarantee your search results reach
that percentage of users.
Effectiveness:
Targeted keywords equals' targeted traffic. Through
your list, your site will be on top when Internet
users search for something related to your business.
"While
it is true that paid services are usurping what
once was the domain of specialists, no in-house
marketing division of any sized company can properly
handle the complexities of being listed in all
the best places without utilizing specialists,
(not media buyers)."
(Who said this?????)
"Finally
there exists published evidence that you must
change content and code at the destination site
for optimal placement; that you might not be smart
to buy traffic from the SEO that says otherwise.
Even when you utilize a feed service, most setups
require some code and content enhancement for
the job, and that requires a specialist! To say
avoid SEO but add Overture, AdWords and Looksmart
to media plans is ridiculous and completely ignorant
of the world of search beyond paid placement."
Detlev Johnson Moderator I-Search
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